Our Approach

We help companies develop marketing foundations and execution strategies. Our clients include multiple industries. We craft custom lead campaigns for real estate agencies; insurance agencies; construction companies; auto dealerships; restaurants; solar companies and many others. If your company needs marketing assistance or lead generation, just connect with us. We’re happy to discuss our services with you and find out if we are a good fit.

When your compass points to true north, you know you’ve found your way!

Our Approach

Our Story

Our Story

The simple point of having an online presence is to ensure you maximize visibility, and create an online reputation that can be seen by your customers. For this to be possible, there is one basic rule of thumb: provide your customers with enough quality content to engage them and keep them talking about your business.
The foundation of any good content marketing strategy is that it must initiate and maintain a two-way conversation. You don’t want your content to only be shareable and a kind of one hit wonder; it should trigger a cascade of discussions
and encourage people to follow your site or the comments. This in turn ensures they keep coming back.

Meet the Team


James Colip

Co-Founder & CEO

In 1984 James Colip hung out his shingle as an Independent Licensed Agent. Jim began to study healthcare and insurance delivery systems, service providers and benefit options. After more than 18 years of study and service Jim has become a rare specialist in the Health & Life Insurance field. He specializes in delivering "Maximum Benefit for Minimum Cost". He serves as your advocate and your bridge between the intricacies of benefits plans and the intimacies of individual needs. As a highly respected professional your interests will always be served by Jim. For the past 4 years, Jim has worked with agents and agencies nationwide to assist them with their clients and their cases.

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Linda Wilson-Gordon

Co-Founder & Marketing Director

With over 30 years in marketing and direct sales experience in both the Insurance industry and in high tech, Linda draws on a wealth of both personal experience as well as the knowledge and experience of an extensive network of business and personal contacts. She began as a personal producer and a Financial Planner. Linda migrated to a wholesaling position after about 6 years and recruited and trained agents across the country. She still works with agents and agencies across the country to provide coaching and training and of course leads. Need to get something done? Linda is the go-to person. Her creative abilities as well as her attention to detail make her a valuable member of the NSMG team.

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Mark Gordon


Mark is responsible for the overall financial strategy and direction at Northstar Marketing Group, as well as human resources. Within finance, he guides the controller, treasury, accounting, tax, and internal audit functions to pursue the company’s aggressive growth strategy and meet its clients’ expectations. Mark come to NSMG with over 26 years of business and financial management experience.